Read the complete and original post at www.strategicobjectives.com
Never before have Shakespeare’s words, “All the world’s a stage…” been more appropriate! Thanks to the social universe you can now connect the dots with everyone and everything in a matter of seconds.
It’s little wonder then, that Strategic Objectives’ blog post Should CEO’s Tweet? Risks and Rewards attracted mega social pick-up around the world last week. The piece detailed some of the up- and downsides of corporate leaders tweeting and lamented that Social CEOs are rare and hard-to-find. In fact recent research shows that fully 70 per cent of the world’s CEOs have NO presence on any online platform, much less Twitter!
The fact remains, however, there are a goodly number of CEOs around the world on Twitter; and there’s really no better way to tap into their 24/7, non-stop collective stream of social consciousness than a Twitter List.
That’s why our mighty @SO_pr team set out to create the Ultimate List of Social CEOs on Twitter – a new and definitive list, at least for today, of CEOs who tweet. Please stay tuned next week, same time, same place, for our @SO_pr 10 Commandments for the Social CEO.
The Ultimate List of Social CEOs on Twitter
You can find and follow our Ultimate List of Social CEOs on Twitter here. Please keep reading for some analysis; to review the entire list, all in one place; and to find out who helped us create it.
Why Follow the Leaders? A Social CEO Stream of Consciousness
It’s clear from following this Twitter list that some CEOs tweet way more than others. Our CEO stream of consciousness spans the globe, and includes the famous, such as @rupertmurdoch, @richardbranson and Mark Cuban @mcuban; and the infamous, such as reality TV star @jefholm, CEO of People Water, who made a name for himself earlier this year as Emily, The Bachelorette’s fiancé – a fact that is not mentioned in his bio!
It also features CEOs who are not only the face of their product or service, but whose service is, in fact, their Twitter account – such as @mashable’s Pete Cashmore, #1 on our list; @timoreilly, CEO of O’Reilly Media, #4; and #52 @markraganCEO of Ragan’s PR Daily.
The Ultimate List of Social CEOs on Twitter is as diverse as the people on it. As a whole it presents a unique view from the top of the corporate ladder. You will see that CEOs’ individual Twitter styles are very different – some converse and engage, others broadcast one-way. Some offer personal info like “I’m meeting (fill in name of celebrity) for breakfast,” others give stock tips, or promote their latest book or product. The individuals on this list present a rare, unedited glimpse into the business world, something impossible before Twitter made its indelible mark on the social landscape.
On With the Show!
Without further ado, here’s the list, ordered by follower count. At the very end of this stream you’ll find our Social CEO Stream of Consciousness – a constantly updating stream of CEO tweets. Enjoy!
1. Pete Cashmore @mashable (3,017,506 followers)
CEO of Mashable
The largest independent website dedicated to news & resources for the connected generation. Tweets from @mashable staff. Send questions/comments to @mashablehq.
2. Richard Branson @richardbranson (2,516,528 followers)
CEO of Virgin Group
Tie-loathing adventurer and thrill seeker, who believes in turning ideas into reality. Otherwise known as Dr Yes at @virgin!
3. Jack Dorsey @jack (2,134,047 followers)
CEO of Square
Executive Chairman of Twitter, CEO of Square, a founder of both….